Tools and Tips Archives - Now Book It https://nowbookit.com/category/tools-and-tips/ Restaurant Reservations and Table Bookings Made Easy Wed, 31 May 2023 01:34:31 +0000 en-AU hourly 1 https://wordpress.org/?v=6.4.3 https://nowbookit.com/wp-content/uploads/2022/09/Now-Book-It-Site-Icon-70x70.png Tools and Tips Archives - Now Book It https://nowbookit.com/category/tools-and-tips/ 32 32 Make a Meal of Valentine’s Day https://nowbookit.com/tools-and-tips/make-a-meal-of-valentines-day/ Wed, 01 Feb 2023 00:30:00 +0000 https://nowbookit.com/?p=18296 With Valentine’s day just around the corner, stores, social media and conversations are overflowing with all things pink and red, flowers, hearts and fluffy teddy bears. But we all know there’s nothing more swoon worthy than a romantic dinner with that special someone. According to a recent survey, Aussies spent $415 million on Valentine’s Day...

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With Valentine’s day just around the corner, stores, social media and conversations are overflowing with all things pink and red, flowers, hearts and fluffy teddy bears. But we all know there’s nothing more swoon worthy than a romantic dinner with that special someone.

According to a recent survey, Aussies spent $415 million on Valentine’s Day last year. That’s a whole lotta love and potential revenue!

Restaurants, if you haven’t already embraced your inner cupid, it’s time to switch into romance mode, there’s never been a better time to woo your customers with your latest offering.

To help you get started, here’s our favourite Now Book It tips to create a Valentines dinner event that your customers will fall in love with:

  • Use your customer data and create the perfect event to invite your customers to. Sharing a meal together is an ideal way to celebrate the special occasion.
  • Create a Valentine themed dinner experience for the lovebirds to share. Ask the kitchen to create special menus items with shades of pink, ruby red, raspberries, dark chocolate and anything with a touch of romance. Don’t forget to spice things up with some chillis if you’re game!
  • Don’t forget when you’ve set up your event in the system, it creates a unique URL link to take your customers directly to your valentine’s event. You can add this to your EDM’s, Websites, socials and standard Now Book It messaging and emails.
  • What’s Valentine Day without a single red rose to set the scene. Use the upsell feature to allow customers to have a rose delivered to the table, pink champagne on arrival, oysters, or a touch of romantic table theming. Valentine’s Day is a great opportunity to increase your spend, whilst at the same time, offering unforgettable experiences to your guests.

Finally, don’t forget to promote your special event through your socials and invite your guests to share their special experience afterwards.

Love always,

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Top 5 Tips – Give your Socials a Mini Make-Over https://nowbookit.com/tools-and-tips/social-mini-makeover/ Thu, 12 Jan 2023 07:04:01 +0000 http://droitthemes.com/wp/saasland/2018/11/14/victoria-sponge-horse-play-copy/ So, it’s January again, the beginning of a brand-new year and time to make good on your new year’s resolutions. If you only stick to one, make sure its levelling up on your 2023 social media content plan. Keeping your feed fresh and interesting is a sure-fire way to attract and engage new followers. We...

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So, it’s January again, the beginning of a brand-new year and time to make good on your new year’s resolutions.

If you only stick to one, make sure its levelling up on your 2023 social media content plan. Keeping your feed fresh and interesting is a sure-fire way to attract and engage new followers.

We all know that customers visit your restaurant to experience the amazing food, but they’re also interested in what makes your restaurant unique and different.

If your lacking inspiration here’s some ideas to kickstart your marketing planning!

 

Tell your Story

Most restaurants have a great story of how they came to be. Use videos and photos to share the story across your social media channels. Let people know how you came to be, it’s a fantastic way to show people what dining at your restaurant will be like. Be authentic – people will be engaged and interested wanting to find out more.

Behind the Scenes Sneak Peek

People are nosy by nature – take advantage of it and share a sneak peek of what happens behind the scenes at your restaurant. Share some snips of your chef creating a signature dish, handy food prep tips, your barista creating latte art or your bartender mixing the perfect martini. Don’t over complicate it, short snips are best for social media.

Keep it Fresh

Make an effort to always keep your content feed fresh. Customers like to be updated, so post content such as seasonal menus, chef specials, promotions, special events and anything newsworthy for your customers. The average adult spends more than an hour a day on social media, so it’s important to keep things interesting.

Encourage the Conversation

Social media is the perfect way to engage with your customers. Encourage them to leave a review, share their dining experience online, post pictures of their food and ask questions. Whatever you do…. don’t leave your guests hanging! It’s important that responses are being managed. The good news is, if you get this right, it’s a fantastic way to build rapport with your customers.

Highlight your Employees

Chances are, working in hospitality; you’ve got a few extraverts in your team. Why not profile a team member every month on your socials. Let your customers experience a ‘day in the life’ of your chef, servers, bartender, or barista. It makes for engaging video content and lets your customers experience your unique culture.

The more frequently you post, you’ll start to see what resonates with your online audience. Remember to have fun and get creative.

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Jingle All the Way with these Christmas Revenue Boosting Tips https://nowbookit.com/tools-and-tips/jingle-all-the-way/ Thu, 15 Dec 2022 07:03:00 +0000 http://droitthemes.com/wp/saasland/2018/11/14/why-i-say-old-chap-that-is-spiffing-jolly-good-copy/ Check out these great tips to generate additional revenue for your restaurant over the festive season. They’re a sure way to add a touch of Christmas magic to your guests dining experience too! Seasonal Upsells                     Let your guests get creative and customise their Christmas experience when booking online. Make it extra festive with these...

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Check out these great tips to generate additional revenue for your restaurant over the festive season. They’re a sure way to add a touch of Christmas magic to your guests dining experience too!

Seasonal Upsells                    

Let your guests get creative and customise their Christmas experience when booking online. Make it extra festive with these upsell ideas:

  • Greet customers with a glass of champagne to celebrate the holiday. If you’re feeling creative, why not offer a Christmas inspired cocktail? Don’t forget the kids, you can have some fun and include a cute Rudolph inspired mocktail.

 

  • Get into the spirit and include an extra special offering – give your guests the option of a Christmas themed table with decorations, crackers and crowns!

 

  • Everyone loves a take home goody. Create a special upsell option that allows customers to choose a take-home gift for everyone at the table. Be inspired by all things Christmassy – think individual plum pudding, festive chocolates, or a gingerbread cookie for the little ones.

Let your Gift Cards do the Work this Holiday

  • Use your marketing data to promote your gift card offering. Everyone has that friend or family member who has absolutely everything! Your restaurant gift card could be the perfect gift idea.
  • Make the most of your social media leading up to Christmas. Instagram and Facebook are cost effective options to promote your gift card offering.

 

  • Gift cards are a great revenue booster. Most purchases exceed the amount on the gift card, giving you an extra kick in revenue. Don’t forget, the more gift cards you sell, the more you’re expanding your customer base for the new year.

 

Merry Christmas and See you in 2023!

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10 reasons why Now Book It is loved by your restaurant team https://nowbookit.com/tools-and-tips/10-reasons-why/ Mon, 14 Nov 2022 07:01:41 +0000 http://droitthemes.com/wp/saasland/?p=569 1. The data Unlike other platforms, Now Book It makes 100% of your customer data available for marketing purposes 2. Personalisation Profile your guest preferences so you can segment your customer data for marketing. Capture your customers favourite wines, dietary requirements or their spend-per-head so you can  personalise their experience when they return. 3. Increase...

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1. The data

Unlike other platforms, Now Book It makes 100% of your customer data available for marketing purposes

2. Personalisation

Profile your guest preferences so you can segment your customer data for marketing. Capture your customers favourite wines, dietary requirements or their spend-per-head so you can  personalise their experience when they return.

3. Increase customer spend

Increase your customer spend at the time of booking by prompting them to purchase a set menu, add matching wines for each course or have them pre-order your signature dish.

4. In-built ecommerce platform

Allows you to sell gift cards, event tickets, take deposits, online ordering and more.

 

5. Track conversions

Install your restaurant Google Analytics ID direct in to the widget and learn where your bookings come from.

6. No booking fees

Don’t pay for your regulars to book every time they visit. We charge a low, flat monthly fee

7. Embedded booking widget

Sending traffic to the website to book, as opposed to a third party website, is not only good for SEO but can also be captured by a Facebook Pixel. This allows the steady growth of social media retargeting audiences. Our new customisable booking widget is so easy to install, it takes less than a minute.

8. Automated ‘thank you’ emails

Send an automatic email once your customer has dined from the Now Book It dashboard. A thank you email, with reasons to come back, is not only great customer service but a brilliant way to drive retention.

9. Direct customers to your other venues if you are full

If you have multiple venues and one of them is at capacity, you can create links to redirect them to one of your other venues, ensuring that both you and your customer don’t miss out.

10. No shady stuff

Your customers are not our customers, they’re yours! That’s why they’ll never see our branding, and we’ll never market other restaurants to your customers

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